Examples of Memorable Print Advertising Samples That Has Generated Positive Marketing Returns
The number of people who can access the internet has continued to increase globally. With this development and the present economic dip, most people have turned to digital marketing. However many successful business marketers still use and believe that print media advertising still stands outs and has definite competitive advantages when used for marketing. According to studies conducted 82 percent of customers still trust print advertisements compared to any other medium.
Print advertising is going to capture the attention of the reader and also drive effectively drive action for your brand. There are various reasons why companies should feel excited about digital marketing.
First print advertising can reach the targeted audience. The advantage in this is that there will be no wastage of resources in getting these advertisements to reach the targeted audience.
Print advertising has a longstanding readership. The print publication provides credible information which boosts the chances that clients will purchase the products or seek the advertised services. Because of the long history of print, then it is easy for a business to build credibility and respect from campaigns simply by using print advertising, and getting these advertisements in a respected publication will further help in building trust with your targeted audience.
With internet and TV adverts, the content will flash before your eyes and before the information can register the ad is gone, however with print advertisements this is not the case, print adverts will be there long enough to convince the audience about the service or the service. Print advertising gives the consumer adequate time to read and understand the information, hence they will make a decision based on facts. However when a person reads a newspaper or a magazine the client is going to make a conscious judgment to go through the images and also engage in reading the text, even if the said client will just flip the pages of the newspaper or magazine, the truth is that they are going to absorb a lot more, compared to watching a passive advertisement on the internet or the television.
Tangibility is one of the best advantages that print advertising has to offer. Tangible adverts appear to be more convincing and real compared to digital forms of marketing. Print advertisements reach out to an extensive audience.
Print marketing is safe. Printed marketing alternative, there are no risks to worry about and therefore there are high chances that the readers will be interested in the information which is provided.